How to: Create an Amazing Instagram Feed for Your Brand

In this series, I would like to explore the topic of branding with a focus on aesthetics. I will be exploring how your brand is affected by the fonts, colors, photos and even the captions you choose for your social media platforms. I’ll tell you what works and what doesn’t as well as give you tips on how to have a more uniform look across all your platforms.


Visitors should be able to come to your blog, Twitter, Instagram and Facebook page and be able to tell right off the bat that these all come from the same brand. Your Facebook shouldn’t have a style aesthetic that is contrary to the photos you post on Instagram. All of your brand’s social media platforms should share the same look and feel.


As a fashion blogger and YouTuber, Instagram is by far my favorite social platform. Instagram allows me to express myself as a fashion lover through photos I attentively choose, keeping my brand and audience in mind. When visitors check out my Instagram they get a glimpse into what my blog is all about and who I am as a blogger. Instagram is just as important as your blog itself, you could even call it the appetizer. But Instagram is even more important than the appetizer, it’s almost like the potatoes to your steak or the peas to your rice, pay special attention to what and how you post on Instagram.


I spent more time than I should on Instagram, so I come across a number of bloggers and brands on there. What I find more often than not is that a lot of people have no idea what they are doing on this site. For example, if I go to the explore page and find a dope shot of a blogger posing in her latest OOTD(outfit of the day) I get so excited I’ll want to check out her Instagram. Sometimes I’m disappointed to find that bloggers and brands don’t take Instagram as seriously as they should. I’ll find quote graphics with watermarks and colors that are loud and clash with the other pictures on their page or I’ll find images that seem as if they weren’t even posted by the same person.


I find that bloggers and brands forget that Instagram has the option to view any profile in both new feed format and thumbnail format. Anyone can come to your Instagram profile and click each picture of scroll down your feed. Consider how your Instagram looks in both formats. Make your profile as aesthetically pleasing as you would your blog or website. If you neglect to do so you could lose potential followers. I noticed once I started paying attention to how my Instagram looked in thumbnail and news feed form that my follower count and likes began to grow.


Don’t just throw up any old photo you took that day. Take the time  out to edit and choose what works best for your profile and brand.


  1. Backgrounds can make or break an image. Choose cool backgrounds like street art and rich, vibrant landscapes. Make the pictures interesting. Sure you’ve got an amazing product to showcase but remember that a picture is a complete tool featuring a dozen different elements. Don’t be afraid to do your research concerning photography.
  2. Quotes for folks. Put quotes in the captions that support your voice as a brand. Or ask your followers a question to encourage engagement. We want comments converted into followers. Engage your audience so they are enticed to stick around for some of your other content.
  3. Cool it on the hashtags #bro! Save the hashtags for the comment section of your post as opposed to putting it immediately in the captions of your photos. That way everything remains uncluttered.
  4. Quality over quantity. Choose high quality, crisp bright photos only. It’s a proven fact that HQ, sharp photographs get the most likes on Instagram so make sure you invest in the quality of your photos.
  5. Edit like a champ! Use editing apps such as Facetune, Piclab or Photoshop to correct any imperfections. So you’ve found a photographer, got a great camera but still your pictures are missing something. That’s okay! You can also edit those minor discrepancies but don’t go overboard. Social media users love authenticity and can spot a fake from a mile away.


Remember, Instagram and other social media platforms are some of the first impressions potential clients get of your brand; make the most of it! Don’t hesitate to let your creative team flex their skills.


Images via